NTN Commercial to Air on the Speed Channel

Resource from: CBCC Likes:2971

Dec 10,2003

December 8, 2003 - NTN Bearing Corporation is taking to the airwaves to promote its Wheel and Transmission Bearings to the heavy duty trucking industry. The 30- second TV commercial began airing on the Speed Channel on Saturday November 29th (at 8pm EST) during the "CASCAR Stock Car Super Series" race program. Broadcast in over 59 million homes in the United States and 4.5 million homes in Canada, all twelve commercial spots will have a "home position" of Saturday night at 8:00 pm (EST). The commercial shows a close-up shot of the NTN stock car (#64) followed by a highway scene with several tractor trailer units. The voice-over tells viewers that "NTN's heavy duty wheel bearings maximize uptime and safety...and that's why North American heavy duty truck and trailer OEM's rely on NTN Bearings to carry the load". The commercial will air a total of 12 times during the "prime time" broadcast which runs from November 29, 2003 to February 14, 2004. Each program will also be replayed once (on the same day at 1:00 am), for a total of 24 NTN commercial broadcasts.

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