"ETK" brand enters the European high-end market

Resource from: CBCC Likes:106

Nov 13,2013

Hebei Yitaike Bearing Co., Ltd. has successfully launched its "ETK" brand bearings into the UK, Italy, Spain and other high-end markets. Previously, "ETK" brand has gained a stable foothold in the Southeast Asian market, accounting for a market share of over 10%. "Quality may differ among traditional products of the same type," said Li Zhimin, general manager Hebei Yitaike Bearing Co., Ltd. "European standard is more strict than Chinese standard, which not only reflects on the details of the product itself, but also the color and size of the packaging font. "ETK" products are manufactured in strict accordance with European standard." In order to enhance brand value, Hebei Yitaike Bearing Co., Ltd. has registered trademark in overseas countries, set up foreign trade departments, and employed foreign agents. Starting this year, the company focuses on the European market with its "ETK" high-end products while consolidates the market position in Southeast Asia and Latin American. "Entering the European market may directly enhance profits by more than two percentage points, but there is still much room for improvement," Li Zhimin said. "The current price of similar products in Japan is 2-3 times higher than that of China, and that of Swedish product is even higher."

(CBCC)

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