Valvoline™ – first trademarked lubricant brand in the U.S. – to mark 150 years of business
Resource from: The Island Likes:171
May 13,2016
Valvoline™ – the first trademarked lubricant brand in the U.S. – will turn 150 years old in 2016 and will celebrate this milestone with a series of global initiatives. Founded in 1866 and expanded to Sri Lanka in 1998, Valvoline and its lubricants, chemicals and car products are now available in more than 160 countries and territories worldwide.
"The Valvoline brand has the heritage that rivals companies like Heineken, Nestlé and Sherwin Williams – and even older than renowned brands such as Ford Motor Company," said Shehan Perera, Country Manager for Sri Lanka, Maldives, Pakistan & Afghanistan, Valvoline International. "We look forward to celebrating our storied history in Sri Lanka – and throughout the entire world – during the year."
As part of its 150th celebration, Valvoline will:
Enhance its international marketing efforts, including on-field advertising during popular 2016 English Premiere League matches
Heighten its worldwide social media presence, generating both written and video content to educate countries on its 150-year history, innovation, and products
Expand its ad and event presence throughout Sri Lanka to improve communication between mechanics and customer targets who operate both heavy-duty and light-duty vehicles
Schedule onsite service center events to connect with customers
Launch new products throughout the course of 2016, with forthcoming announcements to coincide with each
Valvoline has supported the growth of its numerous distributors, channel partners and vehicle parts shops around the world by continuously providing products and service solutions that deliver value to end users. Initiatives in 2016 will aim to increase tools and operational support to further strengthen these critical relationships.
"This is truly an exciting time for our company, and the activities planned during the year and beyond will celebrate our great heritage and history of innovation, said John Stotz," Valvoline Marketing and International Business Development.
Valvoline produces a full product portfolio of advanced options to best service engines and vehicle needs worldwide, including VR1™ Motor Oil, MaxLife™ Higher Kilometer, SynPower™ Full Synthetic, Zerex™ antifreeze, Premium Blue™ Diesel, NextGen™ motor oil created with 50 percent recycled oil, Valvoline Motorcycle Oils, Valvoline Coolants and Valvoline Professional Series™ Service Chemicals.
For additional product and company information, please visit Valvoline.com or valvolineasia.com or follow the brand via Facebook, Twitter, Instagram and YouTube to stay up to date on company news, announcements and product promotions.
(The Island)
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1.The news above mentioned with detailed source are from internet.We are trying our best to assure they are accurate ,timely and safe so as to let bearing users and sellers read more related info.However, it doesn't mean we agree with any point of view referred in above contents and we are not responsible for the authenticity. If you want to publish the news,please note the source and you will be legally responsible for the news published.
2.All news edited and translated by us are specially noted the source"CBCC".
3.For investors,please be cautious for all news.We don't bear any damage brought by late and inaccurate news.
4.If the news we published involves copyright of yours,just let us know.
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