BCA Bearings Brings Home Bronze Award for Web Catalog from ACPN
"We are pleased to be recognized by the ACPN judging committee with a Content Excellence Award for our web-based catalog,” exclaimed Mark Richardson, Catalog Manager at BCA Bearings. “As part of the effort to launch a new BCA website, developing an industry-leading catalog to coincide with our customer support tools and premium content was a primary goal. Our catalog is filled with complete vehicle application coverage, extensive product imagery, and detailed technical support information. Design, functionality and ease of navigation were important components we considered when building the catalog, and we are confident our customers will continue to enjoy the enhanced experience as we continue to expand our library of information.”
The Knowledge Exchange Conference, the world’s largest gathering of automotive content professionals, vendors, and solutions partners, is hosted by the ACPN, a professional society of the Auto Care Association (ACA). Member companies of ACA represent all major product segments of the automotive aftermarket industry. The Knowledge Exchange Conference took place in Tampa, Florida, April 28 ? May 1, 2019.
The Content Excellence Awards, given annually, recognize the best examples of print and electronic cataloging in the vehicle aftermarket. Catalogs are judged on a variety of criteria ranging from compliance with best practices to readability and technical accuracy, innovation, interactivity, quality of content, and ACES and PIES XSD validation.
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