Schaeffler gewinnt German Brand Award 2024
German Brand Award 2024 in the category Excellent Brands for the creation of a strong and future-oriented brand
Award for the company's commitment to building and activating a leading Motion Technology brand
Involvement of employees as brand ambassadors underlines authenticity and credibility
The Schaeffler Group has received the German Brand Award 2024 in the category Excellent Brands. The award recognizes the transformation of the Schaeffler brand into a leading motion technology brand.
Strong and future-oriented brand
"Schaeffler has impressively reinvented itself as a leading motion technology brand by setting up and activating it. Through targeted brand management and comprehensive 360° activation, the company has succeeded in expanding its image as an automotive and industrial supplier and positioning itself as an innovative and future-oriented player in the fields of electromobility, industry 4.0 and renewable energies. The consistent involvement of employees as brand ambassadors underlines the authenticity and credibility of this transformation," explains the jury.
Nadja Lemke, Senior Vice President Global Branding and Marketing at Schaeffler: "The strategic reorientation of the Schaeffler brand over the past few years reflects our commitment to actively shape important future topics. With this realignment, we have further developed Schaeffler into an identity-creating and future-oriented brand that makes the transformation of the company into a leading motion technology company worldwide tangible for our employees as well as our customers. The Schaeffler brand has thus become an important success factor in the transformation of the company. "
Pioneers for current trends
Schaeffler is in the midst of a profound transformation. The integration of Vitesco Technologies, which will be completed 2024, is part of this realignment. With this transaction Schaeffler is completing its e-mobility offering in particular. With its broad and diversified technology portfolio, the Schaeffler Group is excellently positioned to benefit from the trends of electrification, circular economy, resource efficiency and automation. With the positioning of Schaeffler as a Motion Technology Company, the company is activating the next level of its future-oriented brand strategy.
Award for successful brand management in Germany
The German Brand Award is presented annually by the German Brand Institute Foundation and is the award for successful brand management in Germany. He discovers, presents and awards unique brands and brand makers. The German Brand Institute Foundation was founded jointly by the German Design Council and GMK Brand Consulting. The aim is to strengthen the importance of the brand as a decisive success factor for companies in the national and international competitive environment.
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