LYC Established New Marketing System
Resource from:
08 Nov,2005
Ten months have now passed since the establishment of LYC bearing Co., Ltd by Luoyang Bearing Corp.(Group) and CYMG (Yongcheng Coal & Electricity Group, which is deeply concerned by most insiders. Now it is reported that the new marketing system has been primarily established. The account receivables have reached an all - time high since August.
The vice general manager Mr. Zhang Xiaojun commented that as the important machine components, bearing will win a promising market in the future. But whether bearing companies can grasp this opportunity or not depends on their competitive abilities.
Since the establishment of LYC, great reform has been taken and a new marketing system has been set up. A new marketing mechanism was established and basic management was reinforced. In this way, the marketing system has been gradually rationalized and standardized. The new company has stepped on the track.
The measures adopted in marketing are described below:
Firstly, the marketing campaign was centralized. Secondly, change the independent subsidiary company into sales representative office. Thirdly, separate the sales income and expense. By these measures，confused accounting in subsidiaries which led to financial crisis of the head office has been eliminated. The sales sections began to pay more attention to marketing rather than accounting. The former financial sick has been cured.
“5- Flexibility” measure should be adopted to strengthen the competitive ability and improve our service and seek new opportunities in the existing market” Mr. Zhang continued. “The “5- Flexibility” measure including: emancipating the mind and developing the marketing campaign in various ways; gaining clients with preferential policy; developing new market in a flexible way; seize more opportunities in the market by all means available; arousing the enthusiasm of salesmen with incentive policy.
“Balanced and positive environments are needed to achieve a mutual satisfactory between the suppliers and clients”, Said Mr. Zhang.
It is known that compound indicator with multi-function as conducting, process control and achievement examine was adopted, which informs the principle of "more pay for more work”. Thus, the enthusiasm of sales staff was aroused. Certainly, the examine was rather strict and examine result entered in an account ended at 5:00 pm every month. . LYC benefit a lot form from this new marketing system and the account receivables reached an all - time high in recent months.
“Currently, the exporting system is in under construction”, disclosed by Mr. Zhang.
The vice general manager Mr. Zhang Xiaojun commented that as the important machine components, bearing will win a promising market in the future. But whether bearing companies can grasp this opportunity or not depends on their competitive abilities.
Since the establishment of LYC, great reform has been taken and a new marketing system has been set up. A new marketing mechanism was established and basic management was reinforced. In this way, the marketing system has been gradually rationalized and standardized. The new company has stepped on the track.
The measures adopted in marketing are described below:
Firstly, the marketing campaign was centralized. Secondly, change the independent subsidiary company into sales representative office. Thirdly, separate the sales income and expense. By these measures，confused accounting in subsidiaries which led to financial crisis of the head office has been eliminated. The sales sections began to pay more attention to marketing rather than accounting. The former financial sick has been cured.
“5- Flexibility” measure should be adopted to strengthen the competitive ability and improve our service and seek new opportunities in the existing market” Mr. Zhang continued. “The “5- Flexibility” measure including: emancipating the mind and developing the marketing campaign in various ways; gaining clients with preferential policy; developing new market in a flexible way; seize more opportunities in the market by all means available; arousing the enthusiasm of salesmen with incentive policy.
“Balanced and positive environments are needed to achieve a mutual satisfactory between the suppliers and clients”, Said Mr. Zhang.
It is known that compound indicator with multi-function as conducting, process control and achievement examine was adopted, which informs the principle of "more pay for more work”. Thus, the enthusiasm of sales staff was aroused. Certainly, the examine was rather strict and examine result entered in an account ended at 5:00 pm every month. . LYC benefit a lot form from this new marketing system and the account receivables reached an all - time high in recent months.
“Currently, the exporting system is in under construction”, disclosed by Mr. Zhang.
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1.The news above mentioned with detailed source are from internet.We are trying our best to assure they are accurate ,timely and safe so as to let bearing users and sellers read more related info.However, it doesn't mean we agree with any point of view referred in above contents and we are not responsible for the authenticity. If you want to publish the news,please note the source and you will be legally responsible for the news published.
2.All news edited and translated by us are specially noted the source"CBCC".
3.For investors,please be cautious for all news.We don't bear any damage brought by late and inaccurate news.
4.If the news we published involves copyright of yours,just let us know.
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