NTN Establishes a New Corporate Philosophy System and Code of Conduct “NTN Spirit”

Promoting the practice of greater association and understanding of corporate philosophy with your work

NTN Corporation (hereafter, NTN) has established a corporate philosophy system and code of conduct “NTN Spirit”, a new corporate philosophy system on this occasion. This is newly established to achieve “a company where its corporate philosophy is understood by all employees around the world and where all employees think and act for themselves” as stated in NTN's long-term vision. The purpose of this is to further deepen employee's understanding of corporate philosophy and encourage employees to put into practice corporate philosophy by associating it with their own work while they perform their everyday tasks.

NTN has been moving forward with activities that spread corporate philosophy as part of its 100th anniversary activities. With a focus on the younger generation of employees, who are responsible for the next generation, NTN conducted a questionnaire survey about corporate philosophy targeting NTN Group employees all over the world. It took about two years to complete the corporate philosophy system and code of conduct based on such things as key words, beliefs and mottos valued highly so far by each regional office and affiliated company.

NTN will use “NTN Spirit,” the newly established corporate philosophy code of conduct as a cornerstone of its own work, and put the corporate philosophy “We shall contribute to international society through creating new technologies and developing new products” into practice during employee's everyday tasks more than ever, and contribute towards achieving a smooth society.

1. New corporate philosophy system

The new corporate philosophy system is based on founder's spirit “Frontier spirit” and “Coexistence and co-prosperity spirit” and with “MISSION” and “VALUES” at its top. It will change to a system that consists of the “NTN Spirit,” a corporate philosophy code of conduct that clearly states what awareness and behavior employees in the NTN Group should aim for.

2. Corporate philosophy code of conduct “NTN Spirit”

“NTN Spirit” is a corporate philosophy code of conduct that clearly states what awareness and behavior we want each individual employee in the NTN Group to aim for based on the corporate philosophy. “NTN Spirit” consists of three credos and nine guidelines. The three credos are based on the image of a growing tree. They are a “Buds appear when we [Challenge] with frontier spirit”, “Leaves grow through spirit of [Collaboration] with coexistence and co-prosperity” and “Flowers bloom and fruits grow through fulfilling our commitments.” These three credos are replaced by words put into practice as the nine guidelines by identifying them with daily work settings.

Founder's Spirits

DNA         Frontier Spirit & Coexistence and co-prosperity Spirit

Corporate                          Philosophy

MISSION      We shall contribute to international society through creating new technologies and developing new 

                   products.

VALUES                            Creation of original technologies.

                  Offering the technologies for additional values and service that are suitable for each customer and end user. 

                  Improvement of employees' standard of living, distribution of fair returns to stockholders, and  

                  contribution to society based on the steady growrh of our business.

Promotion of globalization, and formation of management systems / corporate organization which are essential for NTN, as an international leading company.

NTN Spirit (3 Credos & 9 Guidelines)

We aim to realize "NAMERAKA society" under NTN-Spirit as our business policy.

Credos                                           Guidelines

Challenge               Buds appear when we challenge with frontierspirit

                            We challenge passionately without being satisfied by the current situation.
                            We respond quickly to any changes, emphasizing on‐site verification.
                            We enrich our lives by thinking, acting with initiative and continuing to grow.


Collaboration          Leaves grow through spirit of collaboration with coexistence and co‐prosperity
                            We accept and respect differences in each other.
                            We help each other, treating all associates honestly.
                            We take care of the natural environment and maintain coexistence with local  community.

Commitment          Flowers bloom and fruits grow through fulfilling our commitments
                            We maximize the quality of work aiming for first-class quality under safety- first policy.
                            We intend to be the strongest partner delivering customer delight beyond satisfaction.
                            We support improving of people around the world through our work.