Schaeffler's Automotive Aftermarket gives product packaging a new look
Whether for passenger cars, light and heavy commercial vehicles or tractors - Schaeffler products from the LuK, INA and FAG brands will be housed in newly designed packaging on the shelves of the workshop and trade.
Clear design, high-quality product images and a clear brand assignment - the Automotive Aftermarket division of Schaeffler is now delivering replacement parts and repair solutions worldwide in newly designed packaging.The redesigned design, which is being used successively on the product packaging of the Schaeffler Automotive Aftermarket division, is new and proven. In order to visually underline the high quality of the solutions contained, the packaging now offers high-quality, photorealistic images of individual products and complete repair solutions. An additional focus is now for the first time on the Schaeffler umbrella brand, prominently placed directly above the respective product image.
A banderole printed on the packaging ensures that retail partners and workshops can still assign the respective product brand quickly. The banderole is in the respective color of the product brand - LuK in typical yellow, the brand INA in green and FAG in red. Similarly, the corresponding product name is listed in ten languages.
"We have high quality in every detail - from the individual coupling to accessories such as screws and bolts, which are included in many of our repair solutions. It is precisely this high quality standard that we express with our new packaging design, "emphasizes Rouven Daniel, Head of Marketing and Communications at the Schaeffler Automotive Aftermarket division. "In addition, as part of the establishment of an independent division as of January 1, 2018, the automotive aftermarket moved even closer to the Schaeffler Group. Likewise, our Schaeffler umbrella brand is now clearly visible on our product packaging and continues to be charged with the familiarity of established product brands. At the same time, however, we ensure that our product brands and the associated properties remain recognizable in the workshop and retail sector. "
Schaeffler has taken high environmental standards into account in its material selection and production in line with its sustainability strategy "Responsibility for Tomorrow". All packaging can be easily disposed of and recycled.
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